Brand Kit

Copper Sunset

The complete visual identity for Southern Africa's finest meats — premium & industrial. Logo system, palette, typography and stationery.

01 — Logo System

One mark. Setting sun over the horizon.

Primary · on white

Primary · on bone

Reversed · on ink

Reversed · on copper

Emblem

Emblem reversed

Favicon / small

App icon

02 — Color

White & black, lit by copper.

Copper Red#C4421E · primary accent

Ember#E0532B · hover

Deep Maroon#9E2B12 · depth

Ink Black#111111 · text

Charcoal#1A1715 · dark bg

Bone White#F6F4F0 · canvas

Stone#8A8178 · captions

Pure White#FFFFFF

03 — Typography

Archivo & Inter.

Archivo

Aa Bb Cc 0123

800 / 900 · DISPLAY & HEADLINES

Industrial, tight, confident. Used for the wordmark, oversized kinetic type, headlines and labels. Set in UPPERCASE for eyebrows with wide tracking.

Inter

Aa Bb Cc 0123

400 / 500 / 600 · BODY

Clean, neutral, trade-grade legibility for paragraphs, contact details, invoices and long-form copy. Pairs quietly under Archivo's weight.

04 — Stationery & Documents

Business card, letterhead & commercial invoice.

Business Card ↗Front & back · 85×55mm

Letterhead ↗A4 corporate stationery

COMMERCIAL
INVOICE

Invoice Template ↗A4 export invoice

05 — Voice

How Copper Sunset speaks.

Do

Confident, industrial, trade-grade. Short declaratives. "Origin to export." "Trusted sourcing." Lead with reliability, quality and certification. Let the product and the supply chain do the talking.

Don't

No hype, no invented claims, no prices on public material — buyers enquire directly. Avoid cute or casual tone. Never overstate certifications beyond Halal & the SA Export/Import License.